A Critical Review of Essential Components of Multilingual Schools of the Future

Anchalee Chayanuvat, Chit Thae Oo, Min Yang, Myat Theingi, and Xiaotong Tian

A Critical Review of Significant Components of Professionalism in Education: A Study of Selected Documents and Teachers’ Perceptions in a Rapidly Changing World

Anchalee Chayanuvat, Hein Htet, Xiaofeng Qiu, and QiQi Che

The Impact of AI on Student Learning Outcomes and Experiences

Wai Yan Lun Maung, Kyi Phyu Naing, Lae Yin Moe, Khant Min Han, and Amporn Paupradit

Peer-Assisted Learning as a Platform for Intercultural Development among Thai Students in Applied Sciences, Technology, and Health Sciences

Edward Devere Bacon and Gsry Ambito Torremucha

Peer-Assisted Learning as a Platform for Intercultural Engagement: Evidence from Thai Health Sciences and Business Administration Students

Edward Devere Bacon and Gary Ambito Torremucha

Intercultural Engagement through Peer-Assisted Learning: Thai Students’ Experiences in Applied Digital and Service Disciplines

Edward Devere Bacon and Gary Ambito Torremucha

Beyond Academic Support: Peer-Assisted Learning and Intercultural Engagement in Thai Business Education

Edward Devere Bacon and Gary Ambito Torremucha

Engaging with Global Englishes Through Peer-Assisted Learning: A Controlled Mixed-Methods Study of Burmese International Students as Peer Mentors in a Thai University

Edward Devere Bacon and Catherine De Guzman-Laddawan

Miscommunication Among International College Students at Rangsit University: Causes and Ways to Improve Internal Communication By Applying the SMCR Model

Gessanee Maneerutt

The Impact of Study Abroad on International Students' Emotions, Behaviors, and Cognition by Using the ABC Model

Gessanee Maneerutt, Thant Kyaw Swar, Win Win Pyi, Budsabawan Kamngam, and Narisara Boonma

Strengthening the Protection of Airline Passengers’ Rights: The Role of Safety Information Communication

Rapeeporn Saisa-nguan and Salila Klanreaungseang

The Development of English Reading Skills through Digital Instruction: A Mixed-Methods Study of Grade 8 Students at a Private University Demonstration School in Thailand

Artit Polsawat

Beyond the Algorithm: A Qualitative Inquiry into Graduate Students’ Experiences with AI-Assisted Research Proposal Writing

Phibun Tanyabut and Malivan Praditteera

Code-Mixing between Thai and English in the Thai Podcast “Crew Pod”

Thanawat Onkhao, Perdpaipan Leelertyuth, and Pawarisorn Somsin

Narrative Structure in Highly Rated Hollywood Cinema: An Empirical Study of Three-Act Plot Points

Eoin Ross O'Brien

Pre-Departure Preparation and Cross-Cultural Communication in the Silapasat Abroad Internship Program: A Case Study of Fourth-Year Japanese Major Students at Rangsit University

Vorapon Mahakaew, Piyasuda Mawai, and Achara Hotrabhavananda

Conceptualizing Kilesa through Metaphor: A Cognitive Linguistic Analysis of an English Dhamma Book

witsanuphong suksakhon

Extreme Perlocutionary Force in Contemporary Political Communication: A Comparative Analysis of President Donald Trump’s 2017 and 2025 Inaugural Speeches

Catherine De Guzman Laddawan

A Study of the Affective Operating Mechanism of the Aesthetic Structure of Integrating Humor, Tragedy, and Moral Affirmation in Ne Zha 2: The Demon Child Conquers the Sea—— Centered on Rebellious Narrative and the Construction of Audience Identification

LI HAOCHANG

A Study on Word Order Errors in Elementary Chinese under the Influence of Thai Negative Transfer: A Case Study of Rangsit University

Chatkeaw Thongchuea

The Role of Chinese Calligraphy in Chinese Language Learning among First-Year Students in the Chinese Department, College of Liberal Arts, Rangsit University

Wasan Supsiriphan

Teaching French for Tourism in Thailand: Current Situation, Teaching Practices, and Challenges

Thanawit Kraiperm

Communication Challenges and Adaptation Strategies Among Non-Thai Muslim Students at Rangsit University

Shu Ma and Doungtip Chareonrook

Dream Visualization: A Pilot Study on the Designing of a Digital Application to Explore Self-Reflection among Generation Z

Eva Egeberg

Decoding Urban Spatial Complexity through Ethnographic Mapping

Anutorn Polphong and Supayada Praditvaitayakorn

Exploring the Role of Digital Media in Social Interaction: A Study of Red Note’s Impact on Community Building in Sichuan, China

Heling Wang

The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers’ Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory

Jia Xu and Fudong Luo

Analysis of the Current Situation and Countermeasures of Yunnan's Flower Exports to Thailand's Buddhist Market

Yao Li, Fudong Luo, and กฤตนัย จิตผ่องอำไพ

The Paradox and Breakthrough of High-End Brand Downward Transformation: A Case Study on the Sustainable Development Path Based on Nayuki's Tea Price Reduction Strategy

Yiran Cao and Fengkun Wang

Modification of Dividend Payout Ratio with Operating Income, Comprehensive Income and Attributed Income: Evidence in Southeast Asian Market

Prihat Assih, Marhaendra Kusuma, Retna Safriliana, and Diyah Sukanti Cahyaningsih

Decomposing Book–Tax Differences: Evidence On Temporary And Permanent Components And Earnings Management In An Emerging Market

Jirarat Pipatnarapong, Yaowarak Sukwiboon, and Wattanee Rammapor

The Negative Impact of Unexpected and Transfer Expenditures on Economic Growth: An Empirical Study in East Nusa Tenggara Province, Indonesia

Veridiana Purnama Cembes, Grahita Chandrarin, Dyah Ani Pangastuti, and Diyah Sukanti Cahyaningsih

The Impact of Financial Ratios on Stock Price Performance: A Quantitative Study of Listed Companies in India

Karma Wangchuk

TikTok as a Catalyst for E-Business: A UTAUT2-Based Analysis of Consumer Adoption and Usage

Merle Uchi Ruiz and Ellenita Roxas Red

Buying the Rumor, Selling the News? Bitcoin Price Dynamics Around the SEC Approval of Spot Bitcoin ETFs

Hoang Anh Nguyen, Minh Ngoc Trinh, and Thuy Nguyen Thi Hong

What Drives Digital Competency in Accounting Students? Evidence from Rangsit University

Poramin Ngamrabiab and Nimnual Visedsun

The Role of Cultural Values in Shaping Body Image, Fashion Preferences, and Consumer Behavior

KYI PHYU KHIN

From K-Pop to Y-series: How Entertainment Companies Harness Social Media and Fandom for Global Reach

Wuttihirunchat Ingkharat, Han Htoo Aung, A Myo Thike, May Myat Noe Aung, and Bruce Weeks

Consumer Choice Factors Toward Motorcycle Brands in Thailand

Yang Heng, Sirisak Tanakorn, Nanaen Kirati, and Bruce Weeks

From Traditional Pharmacies to Smart Drugstores: A Mixed-Methods Study of IT-Driven Innovation in Myanmar’s Healthcare Retail Sector

Lin Lae Lae Oo, Amporn Paupradit, and Suttisak Jantavongso

Adoption of ESG Reporting in Sustainable Accounting: Evidence from Emerging Economies with Special Reference to Bangladesh

Habjul Alam Lemon, Professor Syed Zabid Hossain, Farhana Begum, and Professor Dr Mohammad Shahidul Hoque

The Effect of Scarcity Marketing Strategy on Purchase Urgency through Limited-Edition Products: The Roles of Fear of Missing Out and Sense of Uniqueness

Naris Janthakam and Anna Davtyan

The Role of Social Media Marketing in Consumer Behavior in the Beauty Industry

Naw Lah June Paw, Khin Lin Lin Soe,, Yoon Ei Ei Phyu, Nyein Aye San, and Rathirat Kheawmesuan

Determinants of Online Food Delivery Behavior and Restaurant Preferences: Evidence Among Thai University Students

Ei Thazin Thu and Bruce Weeks

Development of a Local Food Marketplace Platform: A Qualitative Study of E-Commerce Adoption among Small-Scale Producers in Shan State, Myanmar

Naw Khaung and Bruce Edward Weeks

The Influence of Social Media Marketing on Skincare Purchase Intentions among Nepalese Consumers

Prasamsha Silwal and Dr Anna Davytan

Impact of Digital Tools and Online Platforms on Education and Learning in Myanmar: A Digital Business Perspective

Win Yu Khaing and Bruce Weeks

Constructing a Financial Distress Prediction Model for Listed and OTC Companies in Taiwan Using Machine Learning Techniques

LISI CHEN

Impact of Digital Marketing on Customer Engagement in Coffee Shops: The Mediating Role of Customer Satisfaction in Yangon, Myanmar

Thant Thiri Thu and Herison Surbakti

A Comparative Study of Thai Young Consumers’ Perceptions of Cross-Border and Domestic E-commerce Based on the TAM–TPB Model

haoran sun and Suttisak Jantavongso

The Role of Chatbots in Enhancing Customer Experience in Tattoo Studios in Thailand

Bongkod Pinitjaroenkul and Suttisak Jantavongso

The Role of Firm Size in the Relationship between ESG Performance and Firm Value: Evidence from Listed Companies on the Stock Exchange of Thailand

Pimonwan Tripattanasit, Angsana Sripasert, Yodsawinkarn Kobkanjanapued, and Phatnatcha Chotkunakitti

Self-Efficacy as a Moderator of Data Literacy and Employability among Philippine Accounting Students

Rosalyne Guico Cruz, William Lapitan Mamino, Drisk Ellane Solis Mata, and Ellenita Roxas Red

Linking Data Literacy to Employability: A Mediation Analysis of Digital Competence in Accounting Education

Gian Paolo Fonacier Samortin, Nikki Lhinchelle Cabrera Magsino, Marione Johne Ocampo Fermin, and Ellenita Roxas Red

The Moderating Effect of Organizational Training Support on the Relationship Between Technology Adoption and Business Sustainability Across Enterprises

Vinzent Anjeliuse Sison Bañares, Daniela Maramag Banag, and Ellenita Roxas Red

The Impact of Caffeine Consumption on Productivity: A Case Study of Students at Rangsit University

Shuto Saotome, Mhu Po Po Aung, Alinkar Kyaw Minn, Shin Thant Wai Hlaing, and Rathirat Kheawmesuan

Does Tax Planning Enhance Profitability? Evidence from Non-Financial Listed Firms in Vietnam

Vu Thi Thanh Binh, Nguyen Phuong Hoa, Nguyen Thi Hue, Dang Thuy Duong, and Vu Huyen Cham

Intention and Actual Behavior Toward Separate Waste under the Role of Education: Diagnostic Analysis with Data from Students in Vietnamese Universities

Vu Thi Thanh Binh, Hoang Thi Kieu Nga My, Dao Thi Trang, Nguyen Thuy An, Nguyen Thi Hong Thuy, and Dang Thu Hang

Foreign Direct Investment under Gross National Happiness: A Qualitative Study of Bhutan’s Investment Strategy

Karma Wangchuk and Tshering Phuntsho

The Impact of Short-Form Video Platforms on Music Consumption: A Comparative Study of UTAUT2, Uses and Gratifications, and Algorithmic Trust among Thai Gen Z and Millennial Community Members at Rangsit University

Kamonwan Kaewjorhor, Ussanee Malisuwan, and Suttisak Jantavongso

Adopting Problem-Based Learning (PBL) in the Transformation of the English Language Curriculum in the Digital Era: A Review of Challenges and Future Directions

Wei Han and Anchalee Chayanuvat

Consumer Protection Law: A Comparative Study of China and Thailand

Krisda Saengcharoensap

The Development of a Chinese Curriculum System from an ESG Perspective—A Case Study of the Department of Chinese, Rangsit University

Nuttha Bunthanatheerachot

Nation Building in Germany and Thailand in the 19th and 20th Centuries: A Comparative Essay

Klaus Jürgen Ries

Strategic Narratives of Resourcefulness to Enhance Capital Acquisition in Entrepreneurial Pitching

Issara Uthaipattanasak, Kwanrat Suanpong, and Paonrach Yodnane

Entertainment Complexes and Tourism Development in Thailand: A Conceptual Framework Based on the Experience Economy Theory

Suddhiborn Setthitanand and Rathirat Kheawmesuan

Elite Formation in Myanmar’s Borderlands through Militarized Na Ta La Schools

Ke Jung

Exploring Natural Elements in Contemporary Shopping Malls in Bangkok

Songpol Atthakorn

Reclaiming Human Ways of Knowing: Art-Led Learning in Living Heritage Contexts under AI-Driven Education

Parisa Musigakama, Aamaal P. Chimvilaisup, Sasikan Srisopon, Kritaporn Lappimol, and Monchai Bunyavipakul

Modular 3D-Printed Eyewear in Fashion: A Method for Personalization Inspired by Interactive Objects

Elizaveta Korzhakova, Sirada Vaiyavatjama, and Lung-Chi Lin

Dynamic Transformation of Indonesia's Village Development Index and Its Implications for Inclusive Rural Development Policy

Gusti Farid Hasan Aman, Grahita Chandrarin, Bambang Supriadi, and Laila Refiana Said

User-Centric Barriers to Epinephrine Self-Injection: Informing Future Device Innovation for Anaphylaxis Management

Kamonwan Wannalak, Achara Chandrachai, Phanphen Wattanaarsakit, and Narueporn Sutanthavibul

The Interrelationship between Quality of Work Life, Achievement Motivation, Emotional Exhaustion, In-Role Performance, and Intention to Leave

Wisnu Prajogo

Key Factors Influencing Sustainability Integration into Corporate Strategy in Thailand

Kanya Ruengprateepsang, Wila-sini Wongkaew, and Achara Chandrachai

Alternative Data Sources in Consumer Attitude Research: A Review of Online Behavioral Evidence

Ittidanai Sripayak, Danupol Hoonsopon, and Wilert Puriwat