RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management
Year: 2026
The Role of Social Media Marketing in Consumer Behavior in the Beauty Industry
Naw Lah June Paw, Khin Lin Lin Soe,, Yoon Ei Ei Phyu, Nyein Aye San, and Rathirat Kheawmesuan
Pages: 468-482
Keywords: Social Media Marketing, Beauty Industry, Consumer Behavior, Influencer Marketing, Sales Performance
