RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The effect of social media influencer marketing in cosmetic products and strategic uses

Suchanaree Upathamphan and Amporn Puapradit

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Digital Advertising on the Consumer Purchasing Behavior of Young Generation in Myanmar

Peti Khin

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Role of Social Media Marketing in Consumer Behavior in the Beauty Industry

Naw Lah June Paw, Khin Lin Lin Soe,, Yoon Ei Ei Phyu, Nyein Aye San, and Rathirat Kheawmesuan