Culture Shock and Adaptation in Professional Internships in Japan: A Case Study of Thai Interns at Fujiya Hotel, Hakone

Vorapon Mahakaew, Piyasuda Mawai, and Achara Hotrabhavananda

Exploring Thai EFL Learners’ Attitudes Toward ChatGPT in Foreign Language Education

Vorapon Mahakaew and Piyasuda Mawai

The implementation of gamified pedagogical in a Teaching and Learning of French as a Foreign Language (FLE) Level A1

Thanawit Kraiperm, Siripong Khunchamnan, and Valentine Gautier, Mathilde Monnais

International Students and Their Internship Success in Thailand: What Factors Contribute to Achievement?

Bruce Weeks, Myo Theingi Kyaw, Kyay Mong Lin Lin, Thinzar Win, and Nan Yati Myat

The Influence of AI-Driven Personalized Marketing on Gen Z Consumer Engagement and Buying Behavior in Social Media Platforms

Mijala Shakya and Nudee Nupairoj

Development of A Calculus Lesson Plan Using the CRA Approach Combined with Scaffolding Techniques

Poohrich Siriputcharoen, Mingkhuan Phaksunchai, and Chalita Toopsuwan

The Mediating Role of Social Media in Influencing the Sustainable Fashion Buying Behavior of Gen-Z Consumers

WAI YAMIN PHYO

https://rsucon.rsu.ac.th/proceeding/article/3591

Self-Efficacy as Predictor of Quality of Work Life Among College of Business Administration Faculty Members

Gemini Mejia Gabon

An Analytical Study of Translation Editing and Translation Strategies in the Novel “Siddhartha”

Maytawee Rattajorn and Nakonthep Tipayasuparat

Commonly Tested Conjunctions in the New HSK Level 4 and Their Role in the Examination

Wasan Supsiriphan

Conceptual Metaphors of Deliciousness in Thai Food Review Videos

Witsanuphong Suksakhon

English Code-Mixing in the Thai Movie, “The Con-Heartist”

Pawarisorn Somsin, Jirayut Thangjit, and Tiwphai Munkhongdee

English Code-Mixing in the Thai Series “The Believers”

Jirayut Thangjit and Pawarisorn Somsin

An Analysis of English Code-Mixing in the Thai Travel Program “KlaiBarn Season 2” on YouTube

Bantita Wong-utai and Nakonthep Tipayasuparat

Factors Affecting Interaction, Supportive Behavior, and Loyalty in Vtuber Channel Among Consumers in Thailand Through Theory of Reasoned Action and Theory of Parasocial Interaction

Charavadee - Phumsuwan and Nottakrit - Vantamay

Designing for Homesickness: An Emotional and Nostalgic Approach to Burmese Milk Tea (Laphet Yay) for Burmese Immigrants

Phoo Myat Thwe, Pakorn Prohmvitak, and Sirada Vaiyavatjamai

Effectiveness of a Blended Learning Approach for Intellectual Property Training Among Thai Art and Design Professionals

Pattarawut Subyen, Tan Pitiyanuwat, Pannee Virunanont, Khemmiga Theerapong, Dhanyhaploy Nutkasem, Tamon Sawaengdee, Nalinee Thongtae, Virayut Khunnavitpaisal, and Attasit Aniwatchon

Navigating the Green Path: Unravelling the Influences Behind Sustainable Choices in Eco-Friendly Shopping

Patama Satawedin, Siwat Chawareewong, Sutirapan Sakkawatra, Kunchalee Sumleerat, Rajsak Asawasupachai, Ornanong Prateeppaisarn, Patompat Kamtar, Chananya Lauhabandhu, Jakrapong Kongmalai, and Jitirath Supornjirapat

Diversity, Equity, Inclusion, Belonging, and Accessibility (DEIBA) in the MICE Industry in Thailand: A Situational Analysis

Patama Satawedin, Sirapop Treeratana, Chatchawan Liwjaroen, and Kannutsinee Yolsopanovong

Creativity and Aging in Thailand: A Systematic Review of Recent Studies

Patama Satawedin, Montira Tadaamnuaychai, Watcharapong Sangmek, and Si-on Vess

Uncle Boonmee Who Can Recall His Past Lives and Buddhist Philosophy and the Potential of Film to Awaken Spectators' Mindfulness

Teerapong Serisamran and Graiwoot Chulphongsathorn

A User-Generated Content Strategy for Enhancing Brand Equity and Customer Satisfaction in Relation to Purchase Intention in the Vietnamese Market

Hau Le, My-Tram Vo-Thi, and Bao-Ngoc Tran

The Impact of Strategic Ambiguity in Social Media Advertising on Consumer Engagement in Vietnam

Hau Le

Trust in the Digital Age: Exploring the Impact of Social Media Rumors on Consumer Trust and Purchase Intention

Hau Le, Gia-Phuc Le-Mai, and Truc-Quynh Mai

Key Components of Marketing Communication for Outstanding Community Enterprises in the Processed Food and Food Products Category

Doungruethai Kaewkam and Prakaikavin Srijinda

A Study on the Influence of Key Opinion Leaders on Consumer Purchasing Behavior in Online Live Streaming

Qiyue Tan

The Impact of Viral Marketing Strategies on Consumer Purchase Intention in Social E-commerce: Based on the Mediating Role of User Engagement

MEICHEN ZHOU

The influence of green human resource management on enterprise green innovation—— Based on the intermediary role of green human capital

Yijie Li

The Influence of Short-Video Marketing on the Purchase Intentions of Young Female Apparel Consumers

XINGYUE PENG

The Impact of Guochao Brand Cultural Connotation on Consumer Purchase Intention: A Study from the Perspective of Cultural Confidence

Mengyao Xu

The Impact of User-Generated Content on Consumers' New Energy Vehicle Purchases —The Mediating Role of Perceived Value and the Moderating Role of New Media Richness

Huqiuchen He

The Impact of Perceived Organizational Climate on Turnover Intentions Among Post-2000 Employees: The Mediating Role of Job Control

Shiyuan Zhao

The Impact of Accounting Firm Ownership Structure on Audit Quality: An Analysis with Auditor Reputation as a Mediating Variable

LIJUN MU

The Impact of E-Commerce Anchor Interaction Experience on Consumer Purchase Intention: A Study Using Psychological Contract as a Mediating Variable

Li Fang Yao

The Impact of Gamified Marketing on Customer Brand Fit and Engagement (Among Chinese Players)

Jieyu Wang

Exploring Purchase Intention toward New Energy Vehicles among Chinese Consumers: An integration of Theory of Planned Behavior and Perceived Risk Theory

Lixiong Peng

Study on the Influence of Airline Ground Service Experience Value on Consumers' Purchase Intention

MINGJIAN SONG

The Impact of AI Digital Human Anchors’ Para-Social Interactions on Consumers’ Purchase Intention

Guo Chuang Liang

Integrating Quality-Driven Performance-Based Assessment and Active Learning in ELT: A Framework for AUN-QA Compliance

Chutima Thamraksa and Yanan Kongjaroen

“You will never see the darkness unless you close your eyes.”: Humanistic geography and media decoding for Theravada Buddhism attainment

Phoranee Kaewbovorn and Maneerat Chuaychoowong

Guidelines for the development of a conceptual plan for the specific area of Mukdahan Old City and the Mekong River bank, Mukdahan Province

Kritaporn Lappimoi and Sasikan Srisopon

Participatory Master Physical Planning for Cultural Tourism Development in Communities Surrounding the Sri Thep Historical Park World Heritage Site

Supradith - Chitagon

The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry

Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai

4+1 Project: A transformative Education Model for Architecture Students

Parisa Musigakama

The impact of old age pension on subjective well-being: Evidence from Thailand

Yada Wornyordphan and Kannika Damrongplasit

Guidance for Developing Accounting Knowledge through Community Involvement in Don Mueang District, Bangkok

Angsana Sriprasert, Aranya Phanusant, Wisan Klongchutisophon, Dawprasug Thongglin, Janjao Supornrungcharoen, and Yodsawinkan Kobkanjanapued

The Impact of Financial Ratios on Investor Returns: An Empirical Study of the Property Sector Listed on the Indonesia Stock Exchange.

Frederico Honggoputra and Agustinus Winoto

The impact of the introduction of VN30 Index Futures on VN30 Index volatility

Hue Thi Minh Nguyen, Huyen Phuong Do, Thuy Phuong Bui, and Van Thi Thanh Tran

The Impact of Digital Advertising on the Consumer Purchasing Behavior of Young Generation in Myanmar

Peti Khin

Evaluating the Impact of Digital Payment System on Financial Inclusion in Myanmar

Aung Soe Lin

The Influence of TikTok on Thai Gen Zs for Selecting Alternative Accommodation in Thailand

Suddhiborn Setthanand, Rathirat Kheawmesuan, Nicha Chavalit, and Jirapat Lekhakula

The Study of Teachers’ Effectiveness in Using ICT for Online Chinese Class at an International School in Bangkok

BOXIN ZHAO and Suttisak Jantavongso

The Financial Factors Affecting Cash Conversion Cycle of Listed Companies on the Stock Exchange of Thailand

Phatnatcha Chotkunakitti, Pimonwan Tripattanasit, and Wanrudee Suksanguan

The Effects of Communicative Language Teaching Approach on Chinese Listening-Speaking Skills of Grade Nine Thai Students

Li Xi and Anchalee Chayanuvat

Value-added tax incentives after Covid-19 pandemic in Vietnam: Unveil pros and cons from a microeconomic perspective

Vu Thi Thanh Binh, Nghiem Thu Huyen, Nguyen Thuy Linh, Do Thi Xuyen, and Nguyen Thi Minh

Examining the Relationship Between Behavior, Attitudes, and Trust in Thai Tourists’ Repurchase Intentions for Street Food in the Yaowarat Area

Amaraporn Uttamapirak

AI's Potential Risk to the Animation Industry: A Quantitative Analysis on AI Regulation in the United States

Bruce Weeks and Han Thar Htin

Operational impact of AI on logistical networks case studies

Rojpirom Piromya and Herison Surbakti

The Role of Streamer Popularity and Attractiveness in Building Consumer Trust and Stimulating Word of Mouth in Streaming Commerce

Namon Promnara

Gender Differences and its Relationship in the Learning Style and General Academic Self Efficacy of the University of the City of Muntinlupa (Pamantasan ng Lungsod ng Muntinlupa) Students: Predictor of Client Satisfaction with Blended Learning

GHIEBERT SON ILAGAN OCTAVIO, DENNY LOU ABAT BENDEJO, and FE SALAMAT DULLAVIN

A Sentiment Analysis of Customer Reviews for Michelin-Starred Restaurants in Thailand: Assessing Business Intelligence Framework

Htar Sandi Naing

The Impact of AI and Predictive Data Analytics in Transforming Customer Experience in Tourism and Hospitality Industry

Mohamed Shadih Shahid, Khant Su Latt, May Pwint Phyu Hlaing, Jiraphan Promyam, and Billel Arbaoui

Implementing Artificial Intelligence, Create Digitized Environment To Automate Customer Service In Russian Financial Institutions

Aleksandr Eduardovich Beznosov and Kanitsorn Terdpaopong

Speech Act in Headlines of Online Health Food Posters

Laddawan Thonkaew, Nakonthep Tipayasuparat, and Eoin O’Brien

Strategies for Promoting the Organic Cosmetics Industry Among Consumers Through social media in Bangkok.

Pannika Kumpraewpan, Tawee Jamjumrus, and Piyawadee Jindachote

The roles of Brand mascot: Exploring the Mediating Effects of Brand Awareness and Brand Image on Purchasing Decisions in the Context of Nhong Mhee Noey mascot and Butter Bear Brand

Tam Tanjaya

A Study on the Impact of Brand Association on Consumers' Purchase Intention: The Mediating Role of Perceived Brand Value

LUN WENG

Human Resource Guarantee Mechanism of Social Psychological Service Systerm in China

Yanzi Miao and Fengkun Wang

The Influence Of Online Reviews On Consumers' Purchase Intentions For New Energy Vehicles: The Mediating Role Of Brand Value

Lanyue Zhang

The Impact of Online Travel Agency Platform Marketing on Customer Satisfaction

Linglu Tan

A study on the impact of real-time evaluation of e-commerce live broadcasts on the purchase intention of beauty consumers - with consumer involvement as the medium

Lanfang Zhang

The Impact of Co-branded Milk Tea Brands on Consumer Purchase Intentions

FUYAO LIU

On the Edge of Sports School: Challenges in Academic Arrangement Toward Development of Teaching Innovation in the Context of Thai Sports Schools

Araya Pittayachamrat, Chung-Bing Yang, and Te-Hung Tsao

Factors affecting the decision to use Thailand's YouTube music streaming application service

Attanawut Sirijaroonchai and Suttisak Jantavongsor

Analysis of The Influence of Perception of The Use of The E-Tax Court System on The Effectiveness of Tax Dispute Resolution

Samuel Mozart and Agustinus Winoto

The Relationship between Book Value per Share, Earning per Share, and Free Cash Flow per Share with the Stock Price of the Listed Financial Sector in The Stock Exchange of Thailand.

Angsana Sriprasert, PimonwanTripattanasit, and Yodsawinkan Kobkanjanapued

Impact of AI Technology on Table Tennis

Billie Arbaoui, Aung Ye Htut, Kyaw Than Lwin Hein, Kaung Htet Aye, and Aung Phone Pyae

Leveraging Big Data Analytics to Enhance Logistics Efficiency, Customer Retention, And Sustainable Profitability: A Case Study of Temu

Weili Xu and Herison Surbakti

Leveraging the Adoption of Digital Technology and Tools for Myanmar SMEs Migration to Thailand

Khin Aye

The Influences of Social Media Marketing and Consumer Lifestyles on Purchase Intention Towards Skincare Products in Myanmar: L’oréal Paris

Zin Min Htet

The Role of Machine Learning in Personalizing Media Streaming Platforms: Insights from Rangsit University Students

Nang Zin Pwint Oo, Shoon Lai Yee Mon, Naw Thu Thu Han Than, Khin Thiri Myat, and Billel Arbaoui

The Psychological and Emotional Marketing in the Tourism Industry: An Empirical Study of Thailand

Roongkan Nedtranon, Khin Hsu Larb, May Myat Noe Khin, Nang San Lai, and Nang Ying Mauk Shi Khaung

The Role of Social Media Influencers in Shaping Opinion Towards Travel Destinations: A Study of University Students in Bangkok

Bruce Weeks, Sinjeya Maharjan, Nang Kha Lay Hom, Soksreypich Chao, and Han Zaw Oo

Factors influencing the career choices of graduates from the Bachelor of Accountancy program at Rangsit University

Natthaya Karinthu, Natdanai Phusukhot, Rungarun Kaewkongsri, Ritta Teerasitsathit, Nattakorn Pangphong, Nimnual Visedsun, and Poramin Ngamrabiab

Comparative Analysis of Internet Penetration and Its Impact on the Profitability of Insurance Companies in Thailand and China

SHI YANG and Kanitsorn Terdpaopong

Design and Development of Lesson Plans on Elementary Counting Techniques Through The Integration of the DAPIC Problem-Solving Process with the Four Corners and Diamond Graphic Organizers

Jintana Aimsuebnoom, Mingkhuan Phaksunchai, and Chalita Toopsuwan

Developing a Test to Classify the Reasoning Related to the Biological Phenomena Explanations in the Context of Evolution Concepts

Teetawach Promtong and Mingkhuan Phaksunchai