ISBN (e-book) : 978-616-421-224-4
List of articles:
Page Number | |
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Angsana Sriprasert, Aranya Phanusant, Wisan Klongchutisophon, Dawprasug Thongglin, Janjao Supornrungcharoen, and Yodsawinkan Kobkanjanapued |
1-7 |
Frederico Honggoputra and Agustinus Winoto |
8-19 |
The impact of the introduction of VN30 Index Futures on VN30 Index volatility Hue Thi Minh Nguyen, Huyen Phuong Do, Thuy Phuong Bui, and Van Thi Thanh Tran |
20-32 |
The Impact of Digital Advertising on the Consumer Purchasing Behavior of Young Generation in Myanmar Peti Khin |
33-42 |
Evaluating the Impact of Digital Payment System on Financial Inclusion in Myanmar Aung Soe Lin |
43-52 |
The Influence of TikTok on Thai Gen Zs for Selecting Alternative Accommodation in Thailand Suddhiborn Setthanand, Rathirat Kheawmesuan, Nicha Chavalit, and Jirapat Lekhakula |
53-60 |
BOXIN ZHAO and Suttisak Jantavongso |
61-74 |
Phatnatcha Chotkunakitti, Pimonwan Tripattanasit, and Wanrudee Suksanguan |
75-80 |
Li Xi and Anchalee Chayanuvat |
81-87 |
Vu Thi Thanh Binh, Nghiem Thu Huyen, Nguyen Thuy Linh, Do Thi Xuyen, and Nguyen Thi Minh |
88-96 |
Amaraporn Uttamapirak |
97-106 |
Bruce Weeks and Han Thar Htin |
107-117 |
Operational impact of AI on logistical networks case studies Rojpirom Piromya and Herison Surbakti |
118-127 |
Namon Promnara |
128-139 |
GHIEBERT SON ILAGAN OCTAVIO, DENNY LOU ABAT BENDEJO, and FE SALAMAT DULLAVIN |
140-150 |
Htar Sandi Naing |
151-159 |
Mohamed Shadih Shahid, Khant Su Latt, May Pwint Phyu Hlaing, Jiraphan Promyam, and Billel Arbaoui |
160-169 |
Aleksandr Eduardovich Beznosov and Kanitsorn Terdpaopong |
170-178 |
Speech Act in Headlines of Online Health Food Posters Laddawan Thonkaew, Nakonthep Tipayasuparat, and Eoin O’Brien |
179-190 |
Pannika Kumpraewpan, Tawee Jamjumrus, and Piyawadee Jindachote |
191-202 |
Tam Tanjaya |
203-213 |
LUN WENG |
214-224 |
Human Resource Guarantee Mechanism of Social Psychological Service Systerm in China Yanzi Miao and Fengkun Wang |
225-232 |
Lanyue Zhang |
233-242 |
The Impact of Online Travel Agency Platform Marketing on Customer Satisfaction Linglu Tan |
243-255 |
Lanfang Zhang |
256-266 |
The Impact of Co-branded Milk Tea Brands on Consumer Purchase Intentions FUYAO LIU |
267-277 |
Araya Pittayachamrat, Chung-Bing Yang, and Te-Hung Tsao |
278-288 |
Factors affecting the decision to use Thailand's YouTube music streaming application service Attanawut Sirijaroonchai and Suttisak Jantavongsor |
289-297 |
Samuel Mozart and Agustinus Winoto |
298-307 |
Angsana Sriprasert, PimonwanTripattanasit, and Yodsawinkan Kobkanjanapued |
308-317 |
Impact of AI Technology on Table Tennis Billie Arbaoui, Aung Ye Htut, Kyaw Than Lwin Hein, Kaung Htet Aye, and Aung Phone Pyae |
318-329 |
Weili Xu and Herison Surbakti |
330-339 |
Leveraging the Adoption of Digital Technology and Tools for Myanmar SMEs Migration to Thailand Khin Aye |
340-350 |
Zin Min Htet |
351-360 |
Nang Zin Pwint Oo, Shoon Lai Yee Mon, Naw Thu Thu Han Than, Khin Thiri Myat, and Billel Arbaoui |
361-371 |
The Psychological and Emotional Marketing in the Tourism Industry: An Empirical Study of Thailand Roongkan Nedtranon, Khin Hsu Larb, May Myat Noe Khin, Nang San Lai, and Nang Ying Mauk Shi Khaung |
372-385 |
Bruce Weeks, Sinjeya Maharjan, Nang Kha Lay Hom, Soksreypich Chao, and Han Zaw Oo |
386-397 |
Natthaya Karinthu, Natdanai Phusukhot, Rungarun Kaewkongsri, Ritta Teerasitsathit, Nattakorn Pangphong, Nimnual Visedsun, and Poramin Ngamrabiab |
398-408 |
SHI YANG and Kanitsorn Terdpaopong |
409-416 |
Jintana Aimsuebnoom, Mingkhuan Phaksunchai, and Chalita Toopsuwan |
417-429 |
Teetawach Promtong and Mingkhuan Phaksunchai |
430-439 |
Mijala Shakya and Nudee Nupairoj |
440-449 |
Development of A Calculus Lesson Plan Using the CRA Approach Combined with Scaffolding Techniques Poohrich Siriputcharoen, Mingkhuan Phaksunchai, and Chalita Toopsuwan |
450-463 |
WAI YAMIN PHYO |
464-474 |
Bruce Weeks, Myo Theingi Kyaw, Kyay Mong Lin Lin, Thinzar Win, and Nan Yati Myat |
475-483 |
Gemini Mejia Gabon |
484-495 |
An Analytical Study of Translation Editing and Translation Strategies in the Novel “Siddhartha” Maytawee Rattajorn and Nakonthep Tipayasuparat |
496-507 |
Commonly Tested Conjunctions in the New HSK Level 4 and Their Role in the Examination Wasan Supsiriphan |
508-516 |
Conceptual Metaphors of Deliciousness in Thai Food Review Videos Witsanuphong Suksakhon |
517-526 |
English Code-Mixing in the Thai Movie, “The Con-Heartist” Pawarisorn Somsin, Jirayut Thangjit, and Tiwphai Munkhongdee |
527-537 |
English Code-Mixing in the Thai Series “The Believers” Jirayut Thangjit and Pawarisorn Somsin |
538-547 |
An Analysis of English Code-Mixing in the Thai Travel Program “KlaiBarn Season 2” on YouTube Bantita Wong-utai and Nakonthep Tipayasuparat |
548-557 |
Charavadee - Phumsuwan and Nottakrit - Vantamay |
558-566 |
Phoo Myat Thwe, Pakorn Prohmvitak, and Sirada Vaiyavatjamai |
568-581 |
Pattarawut Subyen, Tan Pitiyanuwat, Pannee Virunanont, Khemmiga Theerapong, Dhanyhaploy Nutkasem, Tamon Sawaengdee, Nalinee Thongtae, Virayut Khunnavitpaisal, and Attasit Aniwatchon |
582-588 |
Patama Satawedin, Siwat Chawareewong, Sutirapan Sakkawatra, Kunchalee Sumleerat, Rajsak Asawasupachai, Ornanong Prateeppaisarn, Patompat Kamtar, Chananya Lauhabandhu, Jakrapong Kongmalai, and Jitirath Supornjirapat |
589-597 |
Patama Satawedin, Sirapop Treeratana, Chatchawan Liwjaroen, and Kannutsinee Yolsopanovong |
598-605 |
Creativity and Aging in Thailand: A Systematic Review of Recent Studies Patama Satawedin, Montira Tadaamnuaychai, Watcharapong Sangmek, and Si-on Vess |
606-614 |
Teerapong Serisamran and Graiwoot Chulphongsathorn |
615-624 |
Hau Le, My-Tram Vo-Thi, and Bao-Ngoc Tran |
625-640 |
The Impact of Strategic Ambiguity in Social Media Advertising on Consumer Engagement in Vietnam Hau Le |
641-656 |
Hau Le, Gia-Phuc Le-Mai, and Truc-Quynh Mai |
657-672 |
Doungruethai Kaewkam and Prakaikavin Srijinda |
673-682 |
Qiyue Tan |
683-693 |
MEICHEN ZHOU |
694-704 |
Yijie Li |
705-713 |
The Influence of Short-Video Marketing on the Purchase Intentions of Young Female Apparel Consumers XINGYUE PENG |
714-726 |
Mengyao Xu |
727-739 |
Huqiuchen He |
740-749 |
Shiyuan Zhao |
750-760 |
LIJUN MU |
761-770 |
Li Fang Yao |
771-780 |
The Impact of Gamified Marketing on Customer Brand Fit and Engagement (Among Chinese Players) Jieyu Wang |
781-792 |
Lixiong Peng |
793-803 |
Study on the Influence of Airline Ground Service Experience Value on Consumers' Purchase Intention MINGJIAN SONG |
804-818 |
The Impact of AI Digital Human Anchors’ Para-Social Interactions on Consumers’ Purchase Intention Guo Chuang Liang |
819-826 |
Chutima Thamraksa and Yanan Kongjaroen |
827-837 |
Phoranee Kaewbovorn and Maneerat Chuaychoowong |
838-850 |
Kritaporn Lappimoi and Sasikan Srisopon |
858 |
Supradith - Chitagon |
859 |
Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai |
860 |
4+1 Project: A transformative Education Model for Architecture Students Parisa Musigakama |
861 |
The impact of old age pension on subjective well-being: Evidence from Thailand Yada Wornyordphan and Kannika Damrongplasit |
862 |
Thanawit Kraiperm, Siripong Khunchamnan, and Valentine Gautier, Mathilde Monnais |
866-875 |
Exploring Thai EFL Learners’ Attitudes Toward ChatGPT in Foreign Language Education Vorapon Mahakaew and Piyasuda Mawai |
876-883 |
Vorapon Mahakaew, Piyasuda Mawai, and Achara Hotrabhavananda |
884-889 |