RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
Year: 2025
Trust in the Digital Age: Exploring the Impact of Social Media Rumors on Consumer Trust and Purchase Intention
Hau Le, Gia-Phuc Le-Mai, and Truc-Quynh Mai
Pages: 657-672
Keywords: Social Media Rumors, Customer Behaviour, Customer Trust, Purchase Intention
