RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

List of articles:

Page Number

The Effect of Gamification as an Intervention to College of Criminology Justice (CCJ) Students’ Academic Performance in Writing Research Paper

Ma. Purificacion Mayor Gannaban

1-11

Exploring Students’ Chinese Language Learning in Math Class at A Thai Private School: A Case Study of Using Chinese as A Medium of Instruction

Ruirui Li and Anchalee Chayanuvat

12-22

Optimizing Art and Technology in 3D Character Creation: Strategies for High-Fidelity Modeling and Resource Efficiency in Real-Time Environments

Nuttametee Boonsawang, Kawashima Motonobu, and Panas Chanpum

23-35

Jury Requirements Proposal for the Vocal Jazz Program at Rangsit University: A Comparative Analysis

Parichat Euprasert and Panadda Suppakakul

36-44

Enhancing Player Engagement and Comprehension in Gaming: A Study on the Efficacy of Symbols, Light, Colour, and Sound in Dead by Daylight

Patcharin Mangmalai, Koji Mikami, and Pornyos Maneechotpeeti

45-55

Integrating TPACK and AI: Empowering Educators with Enhanced Awareness in Education

Ma. Purificacion Mayor Gannaban, Rowena Dela Cruz, DR. FERMAE L. TAMAYAO, Thina Gardner, and Teresita Hermosa

56-66

A Case Study on the Usage of Generative Artificial Intelligence Tools at a University in Thailand and its Ethical Implications

Sanjay Bhardwaj and McKenzie Robert

67-74

Early Childhood Learning Practices During the COVID-19 Pandemic: A Case Study of the ECCD Centre in Bhutan

Nipaporn Sakulwongs and Dago Rinzin

75-85

How to Be Best Practice: Trend and Guidelines of Doctoral Advisors

Pimurai Limpapath

86-92

Project-based Learning and Problem-based Learning: Analysis of Similarities and Differences

Anchalee -- Chayanuvat

93-103

Phonological Features: Standard British English and The West Countries Dialects

Abhinan Wongkittiporn

104-112

175 Years after the European Revolution of 1848/49: An Anlaysis of Prussian Politics during the Revolution in a European Context

Klaus Juergen Ries

113-120

Error Analysis of English Fricative Consonants by Thai Private University Students

Pratsaneeya Charumanee and Abhinan Wongkittiporn

121-130

A Survey of English Marketing Activities from Chinese Marketers

Yuejia Liu

131-139

The Role of Instructional Designers in Coaching in the Context of the New Normal: A Case Study of RSU 127 Intercultural Communication Course at Rangsit University

Vorapon Mahakaew and Piyasuda Mawai

140-147

An Analysis of the Flouting of Gricean Conversational Maxims in the Novel ‘Animal Farm’ by George Orwell

witsanuphong suksakhon

148-158

Meeting the needs of new types of language learners in universities : The case of French-Thai families in Thailand

Frédéric Moronval

159-168

How Greenwashing Affects Consumer Purchasing Behavior

Nguyen Phi Anh, Vanshika Patel, Minaki Hasegawa, Sijin Li, and Srisongruk Prohmvitak

169-179

Research of the Influence of Self-Congruity on Consumption Intention

Qitong Han and Jiakui Chen

180-191

Factors of Business Value Creation, Customer Value Creation, and Product Identity Influencing the Quality of Membership Marketing: A Case Study of China Construction Bank

Zhiqiang Zhu

192-202

The Relationship between Lease Liabilities under TFRS 16 and the Stock Price of a Listed Company on the Stock Exchange of Thailand

Angsana Sriprasert, Wattana Srithaworn, Pimonwan Tripattanasit, Poramin Ngamrabiab, and Yodsawinkan Kobkanjanapued

203-212

Factors Influencing the Selection of International Schools in Thailand's Educational Landscape Amidst the Digital Economy

Srisuda Namraksa and Tanpat Kraiwanit

213-223

Transnational Cooperation among ASEAN Member States to Fight Against Counterfeit Medicines

Nwe Si Win and Thammarat Marohabutr

224-235

Exploring Democracy on Income: Differential Outcomes for Thailand and United Kingdom

Shinapat Kitlertsirivatana

236-248

Evaluation and Socioeconomic Risk Factors of Psychological Distress Levels in Asian University Students: A Systematic Review

Phasilak Kehadit, Kodchakorn Khunboonjun, Anuchit Nirapai, and Pichit Boonkrong

249-256

Analysis of Kui Ethnic Minority Language Recognition in Multilingual Communities of Rovieng District in Cambodia

Nakhem Eom and Yuki Miyake

257-267

Research on the Impact of Digital Transformation in the Accounting Industry on the Performance of Accounting Firms: A Case Analysis of Small-Scale Accounting Firms

Haoyuan Li

268-278

Book Preferences and Factors that Influence Thai Consumers’ Book-Buying Behaviors

Phetcharayut Meesawad, Laksika Saengkaew, Arisa Theerarattananukulchai, Kanyakorn Mak Im, and Gessanee Maneerat

279-292

Research on the Continued Consumption Intention of Virtual Products in Mobile Games -Taking 'Honor of Kings ' as an Example

Wenqin He

293-307

A Panel Partial Break Model for Forecasting Stock Returns in the Presence of Parameter Instability

Nuttapat Bumrungrat and Thaisiri Watewai

308-320

Enhancing Community Resilience: Integrating Human Security Principles in Localized Disaster Risk Reduction Efforts in Mon State, Myanmar

Sike Chan and Wanwalee Inpin

321-330

Research on Supply Chain Optimization of the Tianfu Convenience Store

Nanxuan Xian

331-346

The Role of Social Media in Shaping Hotel Reputation and Customer Loyalty: A Cross-Cultural Analysis

Thawit Somrak, Karnchana Phakpho, and Suttiman Siammai

347-358

The Relationship between Private Saving and Economic Growth in Thailand

Isaree Saweangsiriphon

359-367

The style of short video of clothing propaganda of Yi nationality in China

Ruilin Lu and Suwich Tirakoat

368-380

An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.

Yihsin Lee and Buraskorn Torut

381-392

Guidelines for Developing Marketing Strategies for Muslim Tourists in Bangkok

Chayanee Yodhasmutr and Supreeya Muangrod

393-401

Promotion of the Right to Clean Air: The Role of Public Organization in Communicating Health Messages to the Public Sector

Salila Klanreaungseang and Rapeeporn Saisa-nguan

402-410

The Injustice of Artificial Intelligence: Impartiality with Bias

Chanut Naktranun and Sivapol Laongsakul

411-417

International Students’ Expectation of the Hospitality Program: Case Study Rangsit University 2024

Suddhiborn Setthitanand, Pumin Varavarn, and Nicha Chavalit

418-425

The effect of social media influencer marketing in cosmetic products and strategic uses

Suchanaree Upathamphan and Amporn Puapradit

426-433

The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in Vietnam

Hau Le and Phuong Mai Nguyen

434

Learning Style and Self-Efficacy of University of the City of Muntinlupa Students: A Correlational Study on Client Satisfaction with Blended Learning

GHIEBERT SON ILAGAN OCTAVIO, FE SALAMAT DULLAVIN, and DENNY LOU BENDEJO

435

Effects of the Artificial Intelligence Literacy Education Program on Preservice Secondary Teachers in South Korea

Bong Seok Jang

436

Returns to Education in Different Industries of Thailand

Thayatham Sombooncharoen

437

The Mediating Role of Innovation in the Effect of Intellectual Capital, Corporate Social Responsibility and Supply Chain Management on SME Performance in Indonesia

Retno Cahyaningati, Grahita Chandrarin, Harmono Harmono, and Diyah Sukanti Cahyaningsih

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