RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
Year: 2024
The Role of Social Media in Shaping Hotel Reputation and Customer Loyalty: A Cross-Cultural Analysis
Thawit Somrak, Karnchana Phakpho, and Suttiman Siammai
Pages: 347-358
Keywords: Social media, Hotel Reputation, Customer loyalty, Cross-Cultural
