RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
Year: 2024
An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.
Yihsin Lee and Buraskorn Torut
Pages: 381-392
Keywords: Corporate Social Responsibility (CSR), E-commerce, Environmental-friendly, Purchase Intention, Generation Z
