RSU International Research Conference 2020

Factors influencing electronic satisfaction online music streaming service in generation Z

Surasit Udomthanavong and Ajchara Aekyati

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.

Yihsin Lee and Buraskorn Torut

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of AI-Driven Personalized Marketing on Gen Z Consumer Engagement and Buying Behavior in Social Media Platforms

Mijala Shakya and Nudee Nupairoj