RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
Year: 2025
The Influence of AI-Driven Personalized Marketing on Gen Z Consumer Engagement and Buying Behavior in Social Media Platforms
Mijala Shakya and Nudee Nupairoj
Pages: 440-449
Keywords: Artificial Intelligence, Personalized Marketing, Consumer Engagement, Consumer Buying Behavior, Privacy Concerns, Generation Z
