Index by: Consumer Engagement

List of articles:

Page Number

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

227 - 240

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of AI-Driven Personalized Marketing on Gen Z Consumer Engagement and Buying Behavior in Social Media Platforms

Mijala Shakya and Nudee Nupairoj

440-449

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Strategic Ambiguity in Social Media Advertising on Consumer Engagement in Vietnam

Hau Le

641-656