Year: 2022
The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention
Teerapat Ruangritkul and Phunpiti Bhovichitra
Pages: 227 - 240
Keywords: Content marketing strategy, Consumer engagement, Purchase intention, Fashion store, Instagram’s features, SOR
Doi: 10.14458/RSU.res.2022.90