RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

Year: 2022

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

Pages: 227 - 240

Keywords: Content marketing strategy, Consumer engagement, Purchase intention, Fashion store, Instagram’s features, SOR

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Doi: 10.14458/RSU.res.2022.90