RSU International Research Conference 2019

Factors Affecting Online Shopping Behavior: A Case Study of Young Adult Consumers in Rangsit University

Nijchaya Phanrat, Amporn Puapradit, and Phunpiti Bhovichitra

RSU International Research Conference 2019

The influence capability of Autonomous Sensory Meridian Response (ASMR) commerce toward consumers’ satisfaction

Pornmalai Thapsuntron, Kulabutr Komenkul, and Phunpiti Bhovichitra

RSU International Research Conference 2020

Understanding the attitudes of loyal fans towards performers of “Boy’s Love” Sample Early Working Age

Surapa Supamanee, Phunpiti Bhovichitra, and Yunlin Yang

RSU International Research Conference 2020

The Attitudes of Loyal Fans Towards Y Drama Series Performer

Boonnapa Potisawang, Phunpiti Bhovichitra, and Jay Chunsuparerk

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

User’s Attitude Toward the Impact of Facebook Advertising Mechanism

Rachata Vichitwongkun and Phunpiti Bhovichitra