RSU International Research Conference 2019

Year: 2019

Factors Affecting Online Shopping Behavior: A Case Study of Young Adult Consumers in Rangsit University

Nijchaya Phanrat, Amporn Puapradit, and Phunpiti Bhovichitra

Pages: 974-982

Keywords: Online shopping, young consumer buying behavior, shopping factors, consumer preferences online shopping

Download full paper.

Doi: 10.14458/RSU.res.2019.89