RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

Year: 2022

User’s Attitude Toward the Impact of Facebook Advertising Mechanism

Rachata Vichitwongkun and Phunpiti Bhovichitra

Pages: 278 - 285

Keywords: Facebook, online behavioral advertising, tracking algorithm, attitude, privacy

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Doi: 10.14458/RSU.res.2022.102