RSU International Research Conference 2019

Research on the Relationship between Corporate Social Responsibility and Consumers’ Purchase Intention: Taking Brand Relationship Quality as Mediator

Longyue Mei

RSU International Research Conference 2020

A Study on the Influence of Perceived Value on the Purchase Intention in Online Tourism Using Product Type and Demographic as Moderating Variables.

Junhan Lin and Natthathida Seangsuratham

RSU International Research Conference 2020

Research on the Impact of Consumer price perception and Family Environment on Purchase Intention

He Qian

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?

Hau Le

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Impact of Social Media Influencers on Vietnamese Consumers’ Purchase Intention in The Post-Period of the COVID-19 Pandemic

Hau Le and Phuong Mai Nguyen

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.

Yihsin Lee and Buraskorn Torut

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Strategies for Promoting the Organic Cosmetics Industry Among Consumers Through social media in Bangkok.

Pannika Kumpraewpan, Tawee Jamjumrus, and Piyawadee Jindachote

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A Study on the Impact of Brand Association on Consumers' Purchase Intention: The Mediating Role of Perceived Brand Value

LUN WENG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence Of Online Reviews On Consumers' Purchase Intentions For New Energy Vehicles: The Mediating Role Of Brand Value

Lanyue Zhang

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A study on the impact of real-time evaluation of e-commerce live broadcasts on the purchase intention of beauty consumers - with consumer involvement as the medium

Lanfang Zhang

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Co-branded Milk Tea Brands on Consumer Purchase Intentions

FUYAO LIU

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influences of Social Media Marketing and Consumer Lifestyles on Purchase Intention Towards Skincare Products in Myanmar: L’oréal Paris

Zin Min Htet

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A User-Generated Content Strategy for Enhancing Brand Equity and Customer Satisfaction in Relation to Purchase Intention in the Vietnamese Market

Hau Le, My-Tram Vo-Thi, and Bao-Ngoc Tran

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Trust in the Digital Age: Exploring the Impact of Social Media Rumors on Consumer Trust and Purchase Intention

Hau Le, Gia-Phuc Le-Mai, and Truc-Quynh Mai

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Viral Marketing Strategies on Consumer Purchase Intention in Social E-commerce: Based on the Mediating Role of User Engagement

MEICHEN ZHOU

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of Short-Video Marketing on the Purchase Intentions of Young Female Apparel Consumers

XINGYUE PENG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Guochao Brand Cultural Connotation on Consumer Purchase Intention: A Study from the Perspective of Cultural Confidence

Mengyao Xu

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of User-Generated Content on Consumers' New Energy Vehicle Purchases —The Mediating Role of Perceived Value and the Moderating Role of New Media Richness

Huqiuchen He

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of E-Commerce Anchor Interaction Experience on Consumer Purchase Intention: A Study Using Psychological Contract as a Mediating Variable

Li Fang Yao

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Exploring Purchase Intention toward New Energy Vehicles among Chinese Consumers: An integration of Theory of Planned Behavior and Perceived Risk Theory

Lixiong Peng

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Study on the Influence of Airline Ground Service Experience Value on Consumers' Purchase Intention

MINGJIAN SONG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of AI Digital Human Anchors’ Para-Social Interactions on Consumers’ Purchase Intention

Guo Chuang Liang

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry

Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai