RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
Year: 2025
The Impact of User-Generated Content on Consumers' New Energy Vehicle Purchases —The Mediating Role of Perceived Value and the Moderating Role of New Media Richness
Pages: 740-749
Keywords: User-Generated Content (UGC), Perceived Value, New Media Richness, Purchase Intention, New energy vehicles (NEVs)
