RSU International Research Conference 2020

A Study on the Influence of Perceived Value on the Purchase Intention in Online Tourism Using Product Type and Demographic as Moderating Variables.

Junhan Lin and Natthathida Seangsuratham

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of Short-Video Marketing on the Purchase Intentions of Young Female Apparel Consumers

XINGYUE PENG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of User-Generated Content on Consumers' New Energy Vehicle Purchases —The Mediating Role of Perceived Value and the Moderating Role of New Media Richness

Huqiuchen He