• RSU International Research Conference 2024 on Science and Technology
• RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2023 on Science and Technology
• RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2022 on Science and Technology
• RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2021 on Science and Technology
• RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
• RSU National Research Conference 2021 on Science and Technology
• RSU National Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
• RSU International Research Conference 2020
• RSU National Research Conference 2020
• RSU International Research Conference 2019
• RSU National Research Conference 2019
• RSU International Research Conference 2018
• RSU National Research Conference 2018
• RSU International Research Conference 2017
• RSU National Research Conference 2017
• RSU International Research Conference 2016
• RSU National Research Conference 2016
• RSU National Research Conference 2015
• RSU National Research Conference 2014
• RSU National Research Conference 2013
• RSU National Research Conference 2012

RSU International Research Conference 2020

Year: 2020

A Study on the Influence of Perceived Value on the Purchase Intention in Online Tourism Using Product Type and Demographic as Moderating Variables.

Junhan Lin and Natthathida Seangsuratham

Pages: 1810-1820

Keywords: Online travel agency industry, perceived value, purchase intention, product type, demographic

Download full paper.