RSU International Research Conference 2020

Year: 2020

A Study on the Influence of Perceived Value on the Purchase Intention in Online Tourism Using Product Type and Demographic as Moderating Variables.

Junhan Lin and Natthathida Seangsuratham

Pages: 1810-1820

Keywords: Online travel agency industry, perceived value, purchase intention, product type, demographic

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Doi: 10.14458/RSU.res.2020.16