RSU International Research Conference 2019

Research on the Relationship between Corporate Social Responsibility and Consumers’ Purchase Intention: Taking Brand Relationship Quality as Mediator

Longyue Mei

RSU International Research Conference 2020

A Study on the Influence of Perceived Value on the Purchase Intention in Online Tourism Using Product Type and Demographic as Moderating Variables.

Junhan Lin and Natthathida Seangsuratham

RSU International Research Conference 2020

Research on the Impact of Consumer price perception and Family Environment on Purchase Intention

He Qian

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?

Hau Le

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Impact of Social Media Influencers on Vietnamese Consumers’ Purchase Intention in The Post-Period of the COVID-19 Pandemic

Hau Le and Phuong Mai Nguyen

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.

Yihsin Lee and Buraskorn Torut