RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

Year: 2022

How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?

Hau Le

Pages: 251 - 269

Keywords: Belief in KOLs, Perception of the usefullness, Key Opinion Leaders (KOLs), Vietnamese Consumers, Purchase Intention

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Doi: 10.14458/RSU.res.2022.47