RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

The influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-Star Hotels in Vietnam

Hau Le and Ratanasuda Punnahitanond

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?

Hau Le

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Impact of Social Media Influencers on Vietnamese Consumers’ Purchase Intention in The Post-Period of the COVID-19 Pandemic

Hau Le and Phuong Mai Nguyen