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RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

Year: 2021

The influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-Star Hotels in Vietnam

Hau Le and Ratanasuda Punnahitanond

Pages: 685

Keywords: Google reviews, Google score ratings, Vietnamese consumers, Five-star hotel, Purchasing Decision

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