RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

Year: 2023

The Impact of Social Media Influencers on Vietnamese Consumers’ Purchase Intention in The Post-Period of the COVID-19 Pandemic

Hau Le and Phuong Mai Nguyen

Pages: 407 - 420

Keywords: Vietnamese Consumers, Purchase Intention, social media in Vietnam, social media influencer, COVID-19, new normal life

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Doi: 10.14458/RSU.res.2023.89