RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?

Hau Le

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in Vietnam

Hau Le and Phuong Mai Nguyen