RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
Year: 2025
A User-Generated Content Strategy for Enhancing Brand Equity and Customer Satisfaction in Relation to Purchase Intention in the Vietnamese Market
Hau Le, My-Tram Vo-Thi, and Bao-Ngoc Tran
Pages: 625-640
Keywords: User-Generated Content, Brand Equity, Customer Satisfaction, Purchase Intention, Vietnam Market
