RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Digital Advertising on the Consumer Purchasing Behavior of Young Generation in Myanmar

Peti Khin

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A User-Generated Content Strategy for Enhancing Brand Equity and Customer Satisfaction in Relation to Purchase Intention in the Vietnamese Market

Hau Le, My-Tram Vo-Thi, and Bao-Ngoc Tran

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of User-Generated Content on Consumers' New Energy Vehicle Purchases —The Mediating Role of Perceived Value and the Moderating Role of New Media Richness

Huqiuchen He