RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
Year: 2025
The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry
Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai
Pages: 860
Keywords: Marketing, Avatar, Fashion, Consumer Trust, Purchase Intention
