RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Year: 2025

The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry

Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai

Pages: 860

Keywords: Marketing, Avatar, Fashion, Consumer Trust, Purchase Intention

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