Index by: Marketing

List of articles:

Page Number

RSU International Research Conference 2018

Impact the Relationship Between Customer Satisfaction at Coffee Connection Outlet, Ladkrabang (Bangkok)

Patcharin Chanaphukdee

316-328

RSU International Research Conference 2017

The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society

Pornsi Pringsuwan, Pithoon Thanabordeekij, and Sunday Piriyapada

319-327

RSU International Research Conference 2017

The Opportunity of Premium Beef in Phnom Penh

Apichaya Lilavanichakul, Molin Soeng, and Chutima Waisarayutt

328-337

RSU International Research Conference 2017

Communication Process of Alcohol Consumption Fostering vs. Opposing around Walailak University

Chawaporn Dhamanitayakul

358-366

RSU International Research Conference 2019

Thai Social Media Trend Analysis using Big Data Feature on Cloud Computing

Smith Simargool, Pasd Putthapipat, Wutthikorn Threevithayanon, and Sudhiporn Patumtaewapibal

375-383

RSU International Research Conference 2019

The Curriculum Evaluation from Multi-stakeholder Perspectives: the Bachelor of Business Administration in Marketing, Rangsit University

Natetip Surasirikul , and Krit Witthawassamrankul2

991-997

RSU International Research Conference 2019

Research on Brand Symbol in the Marketing Process of Furniture Enterprises

Zhimin Bi

1612-1619

RSU International Research Conference 2019

The Study of Experiential Marketing in Chinese Tea E-Commerce - The Case of GuangXi Yihealth Tea Company

Mo Peiyu

1506-1513

RSU International Research Conference 2020

Marketing Business Model for the Automobile Spare Parts Market in China: a Case Study of Company A

Qian Li

1783-1791

RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

International Marketing In The Analysis of Environmental Factors ——L'Oreal In China As An Example

Fudong Luo, Fengkun Wang, and Krittanai Jitpongampai

658-665

RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

Freshmen View on the Marketing Strategies Effectiveness of one Higher Education Institution in the Philippines

Elisha Faith Relacion Galvez, John Karel Regala Cerrudo, Jeraldine De Torres Luna, Rachel Ann Santiago Rosaria, Sarah Lorreine Riel Sandoval, Noelah Mae Dimayuga Borbon, and Kristine La Rosa Mangundayao

676

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

227 - 240

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

Effectiveness of Social Media Platforms as Marketing Tool in Global Selling

Marinela Pineda, Prince Danel M. Calo, and Ellenita R. Red

294 - 300

RSU International Research Conference 2023 on Science and Technology

Reliability And Validity Of Measurement Instrument For Business Factors Influencing Adult Patients’ Selection Of Orthodontic Services

Phunphimp Chanjavanakul, Peerapong Santiwong, Kawin Sipiyaruk, and Rochaya Chintavalakorn

358 - 364

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

A Study of Social Media Marketing Strategy of Macau Tourism Based On 4I Theory

UN CHENG CHEONG

298 - 306

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

A Survey of English Marketing Activities from Chinese Marketers

Yuejia Liu

131-139

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

How Greenwashing Affects Consumer Purchasing Behavior

Nguyen Phi Anh, Vanshika Patel, Minaki Hasegawa, Sijin Li, and Srisongruk Prohmvitak

169-179

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Factors of Business Value Creation, Customer Value Creation, and Product Identity Influencing the Quality of Membership Marketing: A Case Study of China Construction Bank

Zhiqiang Zhu

192-202

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Guidelines for Developing Marketing Strategies for Muslim Tourists in Bangkok

Chayanee Yodhasmutr and Supreeya Muangrod

393-401

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The effect of social media influencer marketing in cosmetic products and strategic uses

Suchanaree Upathamphan and Amporn Puapradit

426-433