RSU International Research Conference 2018

Impact the Relationship Between Customer Satisfaction at Coffee Connection Outlet, Ladkrabang (Bangkok)

Patcharin Chanaphukdee

RSU International Research Conference 2017

The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society

Pornsi Pringsuwan, Pithoon Thanabordeekij, and Sunday Piriyapada

RSU International Research Conference 2017

The Opportunity of Premium Beef in Phnom Penh

Apichaya Lilavanichakul, Molin Soeng, and Chutima Waisarayutt

RSU International Research Conference 2017

Communication Process of Alcohol Consumption Fostering vs. Opposing around Walailak University

Chawaporn Dhamanitayakul

RSU International Research Conference 2019

Thai Social Media Trend Analysis using Big Data Feature on Cloud Computing

Smith Simargool, Pasd Putthapipat, Wutthikorn Threevithayanon, and Sudhiporn Patumtaewapibal

RSU International Research Conference 2019

The Curriculum Evaluation from Multi-stakeholder Perspectives: the Bachelor of Business Administration in Marketing, Rangsit University

Natetip Surasirikul , and Krit Witthawassamrankul2

RSU International Research Conference 2019

Research on Brand Symbol in the Marketing Process of Furniture Enterprises

Zhimin Bi

RSU International Research Conference 2019

The Study of Experiential Marketing in Chinese Tea E-Commerce - The Case of GuangXi Yihealth Tea Company

Mo Peiyu

RSU International Research Conference 2020

Marketing Business Model for the Automobile Spare Parts Market in China: a Case Study of Company A

Qian Li

RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

International Marketing In The Analysis of Environmental Factors ——L'Oreal In China As An Example

Fudong Luo, Fengkun Wang, and Krittanai Jitpongampai

RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

Freshmen View on the Marketing Strategies Effectiveness of one Higher Education Institution in the Philippines

Elisha Faith Relacion Galvez, John Karel Regala Cerrudo, Jeraldine De Torres Luna, Rachel Ann Santiago Rosaria, Sarah Lorreine Riel Sandoval, Noelah Mae Dimayuga Borbon, and Kristine La Rosa Mangundayao

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

The Impact of Fashion Stores’ Content on The Instagram Platform Towards Consumer’s Engagement and Purchase Intention

Teerapat Ruangritkul and Phunpiti Bhovichitra

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

Effectiveness of Social Media Platforms as Marketing Tool in Global Selling

Marinela Pineda, Prince Danel M. Calo, and Ellenita R. Red

RSU International Research Conference 2023 on Science and Technology

Reliability And Validity Of Measurement Instrument For Business Factors Influencing Adult Patients’ Selection Of Orthodontic Services

Phunphimp Chanjavanakul, Peerapong Santiwong, Kawin Sipiyaruk, and Rochaya Chintavalakorn

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

A Study of Social Media Marketing Strategy of Macau Tourism Based On 4I Theory

UN CHENG CHEONG

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

A Survey of English Marketing Activities from Chinese Marketers

Yuejia Liu

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

How Greenwashing Affects Consumer Purchasing Behavior

Nguyen Phi Anh, Vanshika Patel, Minaki Hasegawa, Sijin Li, and Srisongruk Prohmvitak

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Factors of Business Value Creation, Customer Value Creation, and Product Identity Influencing the Quality of Membership Marketing: A Case Study of China Construction Bank

Zhiqiang Zhu

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Guidelines for Developing Marketing Strategies for Muslim Tourists in Bangkok

Chayanee Yodhasmutr and Supreeya Muangrod

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The effect of social media influencer marketing in cosmetic products and strategic uses

Suchanaree Upathamphan and Amporn Puapradit

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Digital Advertising on the Consumer Purchasing Behavior of Young Generation in Myanmar

Peti Khin

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Strategies for Promoting the Organic Cosmetics Industry Among Consumers Through social media in Bangkok.

Pannika Kumpraewpan, Tawee Jamjumrus, and Piyawadee Jindachote

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Online Travel Agency Platform Marketing on Customer Satisfaction

Linglu Tan

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Factors affecting the decision to use Thailand's YouTube music streaming application service

Attanawut Sirijaroonchai and Suttisak Jantavongsor

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influences of Social Media Marketing and Consumer Lifestyles on Purchase Intention Towards Skincare Products in Myanmar: L’oréal Paris

Zin Min Htet

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of AI-Driven Personalized Marketing on Gen Z Consumer Engagement and Buying Behavior in Social Media Platforms

Mijala Shakya and Nudee Nupairoj

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Navigating the Green Path: Unravelling the Influences Behind Sustainable Choices in Eco-Friendly Shopping

Patama Satawedin, Siwat Chawareewong, Sutirapan Sakkawatra, Kunchalee Sumleerat, Rajsak Asawasupachai, Ornanong Prateeppaisarn, Patompat Kamtar, Chananya Lauhabandhu, Jakrapong Kongmalai, and Jitirath Supornjirapat

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Key Components of Marketing Communication for Outstanding Community Enterprises in the Processed Food and Food Products Category

Doungruethai Kaewkam and Prakaikavin Srijinda

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Viral Marketing Strategies on Consumer Purchase Intention in Social E-commerce: Based on the Mediating Role of User Engagement

MEICHEN ZHOU

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of Short-Video Marketing on the Purchase Intentions of Young Female Apparel Consumers

XINGYUE PENG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry

Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai