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• RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
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RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Year: 2024

Factors of Business Value Creation, Customer Value Creation, and Product Identity Influencing the Quality of Membership Marketing: A Case Study of China Construction Bank

Zhiqiang Zhu

Pages: 192-202

Keywords: Business Value Creation, Customer Value Creation, Product Identity, Membership Marketing Quality

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