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RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Year: 2024

How Greenwashing Affects Consumer Purchasing Behavior

Nguyen Phi Anh, Vanshika Patel, Minaki Hasegawa, Sijin Li, and Srisongruk Prohmvitak

Pages: 169-179

Keywords: CSR, Greenwashing, Purchasing Behavior, Green Marketing, Green Trust

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