RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

Year: 2023

A Study of Social Media Marketing Strategy of Macau Tourism Based On 4I Theory

UN CHENG CHEONG

Pages: 298 - 306

Keywords: Macau Tourism, Social Media Marketing, 4I Marketing Strategy

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Doi: 10.14458/RSU.res.2023.6