RSU International Research Conference 2017

Year: 2017

The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society

Pornsi Pringsuwan, Pithoon Thanabordeekij, and Sunday Piriyapada

Pages: 319-327

Keywords: brand image, Integrated Marketing Communication (IMC), customer loyalty

Download full paper.

Doi: 10.14458/RSU.res.2017.39