Year: 2017
The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society
Pornsi Pringsuwan, Pithoon Thanabordeekij, and Sunday Piriyapada
Pages: 319-327
Keywords: brand image, Integrated Marketing Communication (IMC), customer loyalty
Doi: 10.14458/RSU.res.2017.39