RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The roles of Brand mascot: Exploring the Mediating Effects of Brand Awareness and Brand Image on Purchasing Decisions in the Context of Nhong Mhee Noey mascot and Butter Bear Brand

Tam Tanjaya

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry

Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai