RSU International Research Conference 2019

Research on the Influence of Logistics Service Quality of Cross-border E-commerce Platform on Customer Loyalty

LinShen Du

RSU International Research Conference 2019

The Study of Experiential Marketing in Chinese Tea E-Commerce - The Case of GuangXi Yihealth Tea Company

Mo Peiyu

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

E-Commerce Development on Enterprise Management Strategies: A Case Study of COFCO Thailand Branch

Jiasi Zhang

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.

Yihsin Lee and Buraskorn Torut

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Leveraging Big Data Analytics to Enhance Logistics Efficiency, Customer Retention, And Sustainable Profitability: A Case Study of Temu

Weili Xu and Herison Surbakti

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Viral Marketing Strategies on Consumer Purchase Intention in Social E-commerce: Based on the Mediating Role of User Engagement

MEICHEN ZHOU

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of E-Commerce Anchor Interaction Experience on Consumer Purchase Intention: A Study Using Psychological Contract as a Mediating Variable

Li Fang Yao