RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management
Year: 2026
A Comparative Study of Thai Young Consumers’ Perceptions of Cross-Border and Domestic E-commerce Based on the TAM–TPB Model
haoran sun and Suttisak Jantavongso
Pages: 555-565
Keywords: Cross-border e-commerce, Local e-commerce (LME), Consumer perception, Service quality, Thailand, Trust
