RSU International Research Conference 2016

The Influencing Factors toward Brand Loyalty of Smartphone in Phnom Penh, Cambodia

KAO Dauch, Apichart Intravisit, and Sirion Chaipoopirutana

RSU International Research Conference 2019

Research on the Influence of Logistics Service Quality of Cross-border E-commerce Platform on Customer Loyalty

LinShen Du

RSU International Research Conference 2019

The Customers' Attitude towards the Purchase of a New Car on an Online Site in Thailand

Patra Vititayanon and Rawin Vongurai

RSU International Research Conference 2020

An Analysis of Perceived Trust, Risk, Usefulness and Website Quality Affecting on Indonesian Consumer’s Online Buying Decision for Smartphone

Arbin Arbin, Kasemson Pipatsirisak, and Nittana Tarnittanakorn

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Influence of WeChat Marketing on The Purchase Intention of Millennial Consumers - The Mediating Role of Customer Trust

Yongji Wei

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

How Greenwashing Affects Consumer Purchasing Behavior

Nguyen Phi Anh, Vanshika Patel, Minaki Hasegawa, Sijin Li, and Srisongruk Prohmvitak

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in Vietnam

Hau Le and Phuong Mai Nguyen