RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Year: 2025

The Role of Machine Learning in Personalizing Media Streaming Platforms: Insights from Rangsit University Students

Nang Zin Pwint Oo, Shoon Lai Yee Mon, Naw Thu Thu Han Than, Khin Thiri Myat, and Billel Arbaoui

Pages: 361-371

Keywords: AI-Driven Solution for Media Business, Machine Learning Personalization, Trust and Privacy in Streaming Services

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