RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of AI and Predictive Data Analytics in Transforming Customer Experience in Tourism and Hospitality Industry

Mohamed Shadih Shahid, Khant Su Latt, May Pwint Phyu Hlaing, Jiraphan Promyam, and Billel Arbaoui

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Role of Machine Learning in Personalizing Media Streaming Platforms: Insights from Rangsit University Students

Nang Zin Pwint Oo, Shoon Lai Yee Mon, Naw Thu Thu Han Than, Khin Thiri Myat, and Billel Arbaoui