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RSU International Research Conference 2016

Year: 2016

The Influencing Factors toward Brand Loyalty of Smartphone in Phnom Penh, Cambodia

KAO Dauch, Apichart Intravisit, and Sirion Chaipoopirutana

Pages: 210-222

Keywords: brand affect, brand trust, customer satisfaction, perceived quality, corporate social responsibility (CSR), brand loyalty

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