RSU International Research Conference 2020

Year: 2020

An Analysis of Perceived Trust, Risk, Usefulness and Website Quality Affecting on Indonesian Consumer’s Online Buying Decision for Smartphone

Arbin Arbin, Kasemson Pipatsirisak, and Nittana Tarnittanakorn

Pages: 1280-1290

Keywords: Online Shopping, Perceived Trust, Perceived Risk, Perceived Usefulness, Perceived Website Quality, Perceived Website Quality

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Doi: 10.14458/RSU.res.2020.27