RSU International Research Conference 2020

An Analysis of Perceived Trust, Risk, Usefulness and Website Quality Affecting on Indonesian Consumer’s Online Buying Decision for Smartphone

Arbin Arbin, Kasemson Pipatsirisak, and Nittana Tarnittanakorn

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of AI Digital Human Anchors’ Para-Social Interactions on Consumers’ Purchase Intention

Guo Chuang Liang