RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

Year: 2023

The Influence of WeChat Marketing on The Purchase Intention of Millennial Consumers - The Mediating Role of Customer Trust

Yongji Wei

Pages: 315 - 324

Keywords: social media, WeChat opinion leaders, trust

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Doi: 10.14458/RSU.res.2023.91