RSU International Research Conference 2016

The Influencing Factors toward Brand Loyalty of Smartphone in Phnom Penh, Cambodia

KAO Dauch, Apichart Intravisit, and Sirion Chaipoopirutana

RSU International Research Conference 2019

Research on the Influence of Logistics Service Quality of Cross-border E-commerce Platform on Customer Loyalty

LinShen Du

RSU International Research Conference 2019

The Customers' Attitude towards the Purchase of a New Car on an Online Site in Thailand

Patra Vititayanon and Rawin Vongurai

RSU International Research Conference 2020

An Analysis of Perceived Trust, Risk, Usefulness and Website Quality Affecting on Indonesian Consumer’s Online Buying Decision for Smartphone

Arbin Arbin, Kasemson Pipatsirisak, and Nittana Tarnittanakorn

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Influence of WeChat Marketing on The Purchase Intention of Millennial Consumers - The Mediating Role of Customer Trust

Yongji Wei

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

How Greenwashing Affects Consumer Purchasing Behavior

Nguyen Phi Anh, Vanshika Patel, Minaki Hasegawa, Sijin Li, and Srisongruk Prohmvitak

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in Vietnam

Hau Le and Phuong Mai Nguyen

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Evaluating the Impact of Digital Payment System on Financial Inclusion in Myanmar

Aung Soe Lin

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Role of Streamer Popularity and Attractiveness in Building Consumer Trust and Stimulating Word of Mouth in Streaming Commerce

Namon Promnara

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Role of Machine Learning in Personalizing Media Streaming Platforms: Insights from Rangsit University Students

Nang Zin Pwint Oo, Shoon Lai Yee Mon, Naw Thu Thu Han Than, Khin Thiri Myat, and Billel Arbaoui

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Trust in the Digital Age: Exploring the Impact of Social Media Rumors on Consumer Trust and Purchase Intention

Hau Le, Gia-Phuc Le-Mai, and Truc-Quynh Mai

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A Study on the Influence of Key Opinion Leaders on Consumer Purchasing Behavior in Online Live Streaming

Qiyue Tan

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of AI Digital Human Anchors’ Para-Social Interactions on Consumers’ Purchase Intention

Guo Chuang Liang

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Avatars on Trust and Purchase Intentions of Online Consumers in the Context of Sports Fashion Industry

Tam Tanjaya, Nuttapol Assarut, and Papaporn Chaihanchanchai