• RSU International Research Conference 2026 on Science and Technology
• RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2025 on Science and Technology
• RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2024 on Science and Technology
• RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2023 on Science and Technology
• RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2022 on Science and Technology
• RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2021 on Science and Technology
• RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
• RSU National Research Conference 2021 on Science and Technology
• RSU National Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
• RSU International Research Conference 2020
• RSU National Research Conference 2020
• RSU International Research Conference 2019
• RSU National Research Conference 2019
• RSU International Research Conference 2018
• RSU National Research Conference 2018
• RSU International Research Conference 2017
• RSU National Research Conference 2017
• RSU International Research Conference 2016
• RSU National Research Conference 2016
• RSU National Research Conference 2015
• RSU National Research Conference 2014
• RSU National Research Conference 2013
• RSU National Research Conference 2012

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Year: 2026

The Impact of Short-Form Video Platforms on Music Consumption: A Comparative Study of UTAUT2, Uses and Gratifications, and Algorithmic Trust among Thai Gen Z and Millennial Community Members at Rangsit University

Kamonwan Kaewjorhor, Ussanee Malisuwan, and Suttisak Jantavongso

Pages: 651-658

Keywords: short-form video, music consumption, Gen Z, Millennials, algorithmic trust, UTAUT2

Download full paper.