RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in Vietnam

Hau Le and Phuong Mai Nguyen

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of TikTok on Thai Gen Zs for Selecting Alternative Accommodation in Thailand

Suddhiborn Setthanand, Rathirat Kheawmesuan, Nicha Chavalit, and Jirapat Lekhakula

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Impact of Short-Form Video Platforms on Music Consumption: A Comparative Study of UTAUT2, Uses and Gratifications, and Algorithmic Trust among Thai Gen Z and Millennial Community Members at Rangsit University

Kamonwan Kaewjorhor, Ussanee Malisuwan, and Suttisak Jantavongso