RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Study of Teachers’ Effectiveness in Using ICT for Online Chinese Class at an International School in Bangkok

BOXIN ZHAO and Suttisak Jantavongso

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Factors affecting the decision to use Thailand's YouTube music streaming application service

Attanawut Sirijaroonchai and Suttisak Jantavongsor

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

From Traditional Pharmacies to Smart Drugstores: A Mixed-Methods Study of IT-Driven Innovation in Myanmar’s Healthcare Retail Sector

Lin Lae Lae Oo, Amporn Paupradit, and Suttisak Jantavongso

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

A Comparative Study of Thai Young Consumers’ Perceptions of Cross-Border and Domestic E-commerce Based on the TAM–TPB Model

haoran sun and Suttisak Jantavongso

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Role of Chatbots in Enhancing Customer Experience in Tattoo Studios in Thailand

Bongkod Pinitjaroenkul and Suttisak Jantavongso

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Impact of Short-Form Video Platforms on Music Consumption: A Comparative Study of UTAUT2, Uses and Gratifications, and Algorithmic Trust among Thai Gen Z and Millennial Community Members at Rangsit University

Kamonwan Kaewjorhor, Ussanee Malisuwan, and Suttisak Jantavongso