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RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Year: 2025

Leveraging Big Data Analytics to Enhance Logistics Efficiency, Customer Retention, And Sustainable Profitability: A Case Study of Temu

Weili Xu and Herison Surbakti

Pages: 330-339

Keywords: Big Data, e-Commerce, AI-driven Logistics

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