RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Operational impact of AI on logistical networks case studies

Rojpirom Piromya and Herison Surbakti

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Leveraging Big Data Analytics to Enhance Logistics Efficiency, Customer Retention, And Sustainable Profitability: A Case Study of Temu

Weili Xu and Herison Surbakti

RSU International Research Conference 2026 on Science and Technology

Ethical Awareness of ICT Students and Their Support for Responsible AI Use: Evidence from Rangsit University

Thanayos Pakpean and Herison Surbakti

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Impact of Digital Marketing on Customer Engagement in Coffee Shops: The Mediating Role of Customer Satisfaction in Yangon, Myanmar

Thant Thiri Thu and Herison Surbakti