RSU International Research Conference 2019

Research on the Influence of Logistics Service Quality of Cross-border E-commerce Platform on Customer Loyalty

LinShen Du

RSU International Research Conference 2019

The Study of Experiential Marketing in Chinese Tea E-Commerce - The Case of GuangXi Yihealth Tea Company

Mo Peiyu

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

E-Commerce Development on Enterprise Management Strategies: A Case Study of COFCO Thailand Branch

Jiasi Zhang

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

An Empirical Study of Environmental CSR Influences Consumer Purchase Intentions: A Case Study of Generation Z in Thailand and Taiwan.

Yihsin Lee and Buraskorn Torut

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Leveraging Big Data Analytics to Enhance Logistics Efficiency, Customer Retention, And Sustainable Profitability: A Case Study of Temu

Weili Xu and Herison Surbakti

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Viral Marketing Strategies on Consumer Purchase Intention in Social E-commerce: Based on the Mediating Role of User Engagement

MEICHEN ZHOU

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of E-Commerce Anchor Interaction Experience on Consumer Purchase Intention: A Study Using Psychological Contract as a Mediating Variable

Li Fang Yao

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers’ Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory

Jia Xu and Fudong Luo

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Development of a Local Food Marketplace Platform: A Qualitative Study of E-Commerce Adoption among Small-Scale Producers in Shan State, Myanmar

Naw Khaung and Bruce Edward Weeks

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

A Comparative Study of Thai Young Consumers’ Perceptions of Cross-Border and Domestic E-commerce Based on the TAM–TPB Model

haoran sun and Suttisak Jantavongso